CFO Services for Startups

Our CFOs Help You Plan Ahead For Success and Startup Your Operations

The Energy CFO Startup CFO Solutions We
  • Save Time and Money

  • Understand Your Finances

  • Transform Your Business

  • Build Confidence in Your Leadership

With Only 10% to 20% of Startups Succeeding 
Your Startup CFO Really Matters

Fractional CFO Services & Financial Proformas for E&P Startups


“We are more organized and confident at investor pitches.  We know that our financial model and financial proformas have been vetted.  We got a CFO by our side that can answer tough questions.  And we can reassure prospective investors that we have engaged a committed and reliable CFO Service Firm that has the experience to help us scale our business post-funding."

Co-Founder of an Early Stage Company 

The Energy CFO Client Success Stories St
The Energy CFO Client Success Stories In

Startup CFO Services, Financial Modeling, and Risk Management
"The Energy CFO's solution has saved our energy development project a fortune and helped us scale quickly. We are going to save > $100,000 in project finance audit fees because the financial model is so organized and easy to follow."  
International Energy Developer and Investment Banker

Professional Startup CFO Advisors

The Energy CFO Startup CFO Services the

Our clients hire us because they want an experienced startup (pre-revenue) CFO TEAM to help them get their companies up and running and take their companies to the next growth stage.


What we know from our own experience is being a good advisor is not just about having prior experience and energy finance chops, but also having the high energy and motivation to get things done, thinking critically, and having an positive strategic risk-taking mindset.  Likewise, simply being able to relate and taking the time to listen to owners, company executives, and investors. 

How Fractional CFO Services Benefit Your Startup

Save Money and Time

Outsource your startup finance work to us and optimize your time. Our Startup CFO Services are designed to save you time and find ways to save you money. You will get more done so your company can make more money.

Understand Your Finances

We will help you prepare financial projections, cash forecasts,  analyze, and review your financial performance against milestones with you monthly. We will provide you with CFO insights, recommendations, and explain finance concepts you have questions about.

Make Informed Bus. Decisions

Get timely and relevant business intelligence, scenario analysis, and financial advice to help you make informed business decisions. We help identify and narrow down  fundraising alternatives 

based on your objectives.

Build Leader

We help maximize the Return on Investment on your money and sweat equity invested in your business. Our services not only help you increase your financial acumen, but also build confidence in your business leadership.

Your Business

We help you strategize, plan for growth, devise action plans, create budgets

and financial projections, forecast sales and cash flow, secure funding, reduce costs, improve profits, measure and monitor bus. performance.

Hire The Energy CFO Today

We Care About Our Clients The Energy CFO

We Want You AND Your Startup To Thrive!

Launching and building a young company on a limited budget is tough. Your least abundant resource is time and when you are growing - you never have enough cash. These are common growing pains we see clients struggling with: 

  • Owners are overrun with too many responsibilities - "working in" and running the company.

  • Unfamiliarity with finance, putting together projections, navigating fundraising, and the performance of their companies. 

  • Not getting relevant and impactful information they need to aid in decision making.

  • Encountering growth resistance points and frustrated with an inability to make traction.

  • Feeling something is off or there is a gap, but not exactly sure what "it" is. 

  • Not getting candid feedback, constructive guidance, or practical solutions to tackle problems.

  • Dealing with gaps in organizational design and governance during rapid growth.

We have experience helping clients with these issues and much more. What we do is help you see the big picture and understand how various pieces of your business impact your future profitability, cash flow, and/or hold back growth so you can take action. 

Who We Are

Paula Waggoner-Aguilar CEO and Managing

Paula Waggoner-Aguilar, CPA

CEO & Managing CFO

Our Firm

  • The Energy CFO is a 8-year old CFO Advisory and Consulting Firm headquartered in San Antonio, Texas.

  • We are a small giant in our field and we specialize in helping private entrepreneurial organizations.

  • We are woman majority-owned and led by an award-winning CFO/CPA.


Our Team

  • Combined energy finance work experience of 100+ years.

  • Strong business, strategic, operational, and financial acumen.

  • Worked for Fortune 500 and private companies across the energy value chain and around the globe.

  • Worked for bootstrapped startups, startups fundraising with individual or family offices, executive led projects seeking private equity, and energy development projects seeking project finance.


  • NAWBO's prestigious "2019 Woman Business Owner of the Year".

  • Business Journal's "Who's Who In Energy" for 3 consecutive years.

  • Business Journal's 2014 "Best CFO for Private Companies".


Fractional Startup CFO Services We Offer

We offer a fractional Startup CFO Service on monthly retainer to our clients. Our CFO Advisory services are customized to your needs. The scope of client services do vary depending on factors such as client's needs and budget, lifecycle stage (startup, development project, pre-revenue, etc), industry sector, amount of funding need, anticipated source of funding (equity vs project finance), and ownership structure. Some of the more common services we offer include:

  • Business Planning

  • Evaluating Strategic Partnerships

  • Testing Business Model Assumptions

  • Preparing Financial Projections

    • 3-Way Forecasting (P&L, Balance Sheet, Cash Flows)

    • Financial Modeling (including integrated energy infrastructure models for project finance)

    • What-If Scenario Analysis

    • Pro-Forma Financials

    • Funding Requirements and Cash Burn

  • Fundraising Analysis and Advisory

  • Business Plan, Executive Summaries, and Investor Pitch Decks
  • Preparing Founders for Investor Pitches

  • Startup Planning and Execution

    • New Product or Service Pricing and Costing

    • Revenue or Sales Forecasting

    • Optimal Product Mix

    • Estimating Breakeven Costs

    • Advisory and analytical support for negotiations and contracting

    • Cash flow forecasting

The above list is not an all inclusive list, so if you don't see what you are looking for please ask.  

The Energy CFO and The Healthcare CFO 10
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