• Paula Waggoner-Aguilar

Six Ideas Energy Companies Can Take to Improve Cash Flow

Updated: Jul 1, 2020

The challenges of the COVID-19 pandemic are sending shockwaves through businesses across industries – and energy is not immune. Companies of various sectors and sizes are feeling the impact, and right now, cash flow is king. Your company cash flow could be the difference in the ability to move forward with confidence or with trepidation. Here are six ways that energy companies can free up or generate more cash during these times.

#1: Evaluate your current business model

Before making any changes, it's important to get a firm grasp of your starting point. To do so, spend some time with your leadership team. Revisit your current business model and examine the following:

  • Ways you currently generate revenue

  • Essential resources including talent, tech, materials and equipment

  • Your value proposition

  • Customer relationships

Based on your current model, is there a need that you aren't currently focused on that you could ramp up quickly and market to customers? Could you diversify your business and offer customers a product or service outside of the energy market? Alternatively, could you offer a product or service that requires little work to a customer, such as a safe vertical market in an upstream or downstream segment?

As you run through the evaluation with your leadership team, keep these questions in mind, and look for ways to pivot and start generating more income quickly. During the last downturn, The Energy CFO went through the same process which led to the launch of our healthcare and medical device division, The Healthcare CFO. We have firsthand experience re-evaluating business models and pivoting into new markets.

#2: Reduce operating expenses

Reducing expenses increases cash flow. Examine your current operating services to see what you could outsource without compromising quality and customer service. Outsourcing saves, on average, one to three percent in gross margin. It can also improve cash flow and eliminate the headaches of your ongoing attention to certain aspects of the business.

The Energy CFO offers several outsourced services including monthly/quarterly financial planning and analysis, financial modeling and forecasting, and competitor analysis. Bottom line, we deliver a reliable higher quality and more cost effective service than our private clients can.

#3: Reengineer business processes

You can reduce your cost of goods sold, operating, general and administrative (G&A) expenses by targeting high volume, low-value work opportunities. Looking at these business processes and associated expenses, what can you automate, outsource, or optimize? Find ways to accomplish more with less manpower. Your business could benefit from reducing direct employee expenses and any hidden costs or potential bottlenecks that contribute to other problems. Don’t forget to factor in the cost of indirect and owner time and cost associated with these business process as well as the opportunity cost of higher value work not getting completed due to competition for time, attention, and resources

#4: Assess work from home options

At the onslaught of the COVID-19 pandemic, did your company, and particularly your admin and functional support departments (sales, marketing, engineering, credit, procurement, finance, accounting, payroll, collections, HR, etc) work from home? Assess how effective your back office was during this time and consider using this model moving forward. Would it make sense to have them continue working from home at least part of the week? If so, you could potentially reduce office space requirements to generate savings or rent the extra space out to a smaller company.

#5: Reevaluate employee compensation

If the work from home model works well for members of your team, discuss employee compensation with your Human Resources manager. What options do you have to reevaluate existing compensation? There is a value and benefit to employees who want to work from home. It's convenient, saves personal travel time, and reduces household costs in terms of transportation, meals, etc. The Energy CFO has employed a remote workforce for several years now (we actually won an award in 2019 for being so innovative), and we can also share some ideas on how to transition to this model effectively. Just give us a call.

#6: Apply for a Second Round of the Payroll Protection Program Loan

Additional PPP loan funds are available again, but this will not last long. Consider applying at your community SBA bank if you have an established relationship with them – but do so quickly.

Do you need someone to help facilitate freeing up your cash flow? At The Energy CFO, we help owners generate and manage financial momentum™. Call or email us today for an initial consultation. We can schedule a Zoom meeting with your team to brainstorm and challenge ideas.



The Energy CFO is a CFO Advisory and Business Consulting Firm helping private oil and gas, energy infrastructure, oilfield, energy services, renewables, manufacturing, and technology companies accelerate their growth and take them to the next level.  Many of our clients are family-owned business enterprises with multiple generations working in operations.  The Energy CFO offers a range of financial and operational leadership services including Startup CFO, Interim CFO, Part-Time CFO, Fractional CFO, Virtual CFO, financial modeling, energy modeling, financial planning and analysis (FP&A) packages.  We serve clients across the US, Texas, and Lousiana:  Houston, the Gulf Coast, Austin, San Antonio, Midland, Dallas, and Corpus Christi.


For our firm's Medical, Healthcare and Life Sciences CFO Services, go to www.thehealthcarecfo.com website. 



San Antonio, TX 78216

Office 210-802-8640


Office 832-521-8190


The Energy CFO, LLC

PO Box 160145 

San Antonio, TX 78280​

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